![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/2769473e-d747-4e60-ab7f-bf24fea0856e_rw_3840.jpg?h=2ae46fb3de1b8fa11b356407c2d2e438)
The concept: Coming together and sharing – for charity. The back of every bucket features a QR code. Upon scanning the code, the customer is taken to a website where the code is registered and a meal is donated to a homeless shelter. Concept is meant to encourage sales and gives a new meaning to sharing and eating together.
The visuals: Wide range of characters illustrated alongside Colonel Sanders to communicate and reflect the diversity amongst KFC’s customers.
Copy on bucket: - Come together - ‘Don’t break the chain’ to be used on the back to encourage interaction with the QR-code.
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/4e44670a-1f4f-453b-9c84-a15063dbefc9_rw_1920.png?h=a2485fe54318597d5d6ba8cfe450122a)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/70f32deb-0721-4af3-9eda-ff192f5b3a32_rw_1920.png?h=790cbff86f2a2cf547bec24fc1cce895)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/302623ba-c781-4d3d-bd03-337973056ced_rw_1920.png?h=7a49841d1fd12fd85c30a37e7985560f)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/2663e604-dd48-4bd3-a36a-d1f7183ec006_rw_3840.jpg?h=21cd4883cb8ba8fd0a6b4080e73aba8b)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/fb90c284-526e-4403-9a1f-7516cefeee8f_rw_3840.jpg?h=d71e4a294ad01854ee3419e605c5bcc7)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/5714f7a2-19ae-4492-8773-63cc0741461d_rw_3840.jpg?h=47931a3aab6fbc031adb9e6b23064533)
![](https://cdn.myportfolio.com/5a6001f4-2010-4cda-9add-66694ef3f431/a8ac5b79-da15-4ec0-996e-1b51b02185ec_rw_3840.jpg?h=8dfee7ed81474cba04e2988dbb482fc0)